Top 5 Drawing & Coloring Apps on Unified Platform in Latin America in Q2 2022

The second quarter of 2022 saw notable trends among the top 5 Drawing & Coloring applications on a unified platform in Latin America. This analysis, based on data from Sensor Tower, provides insights into weekly downloads, revenue, and active user metrics for these leading apps.

Phone Case DIY by Crazy Labs demonstrated a fluctuating pattern in weekly downloads. Starting at approximately 559K at the end of March, the app experienced a decline to around 304K by late April. A recovery phase followed, peaking again at nearly 397K in early June before closing the quarter at around 350K downloads. The weekly active users mirrored this trend, starting from about 1.6M in late March, dipping to around 1.1M in mid-June, and ending the quarter at approximately 1.2M.

Pixel Color - Art By Numbers from Finger Interactive Information Technology Co., Ltd saw a consistent increase in weekly downloads. The app started Q2 with around 209K downloads, climbing steadily to about 420K by the end of June. Weekly active users followed a similar upward trajectory, beginning at approximately 407K and rising to about 941K towards the end of the quarter. Revenue also showed a positive trend, peaking at $23 in the week of June 20.

DIY Keyboard 3D, another app from Crazy Labs, showed a varied performance in weekly downloads. The downloads peaked at around 340K in mid-May but then dropped to roughly 180K by the end of June. Weekly active users also saw a peak of about 565K in mid-May before declining to around 411K by the end of the quarter.

Happy Color by Numbers Game by X-Flow maintained relatively stable weekly downloads, ranging from approximately 196K to 296K throughout the quarter. Active users started at around 2.4M in late March and remained fairly consistent, ending the quarter close to the same figure. Revenue for this app experienced minor fluctuations, peaking at $319 in the first week of April.

Paint by Number Coloring Game from Oakever Games showed a moderate decline in weekly downloads, starting from about 252K at the end of March and dropping to around 186K by the end of June. Active users followed a similar declining trend, starting from approximately 1.6M and ending the quarter at around 1.5M. Revenue for this app saw a peak of $349 in the first week of April before gradually declining to $142 by the end of June.

For more detailed insights into these trends, visit Sensor Tower.